- Hosting engaging events in your establishment
- Offering special event deals
- Promoting your establishment on social media
- Engaging with local audiences
1. HOST ENGAGING EVENTS IN YOUR ESTABLISHMENT
Hosting premium sports events is a great way to boost customer engagement and bring vitality to your establishment. They offer more than just a temporary gathering; they are the key to making your establishment the hub of your local sports community.
Sports fans will always show up to support their favorite teams and athletes, especially for big-ticket events like UFC Pay-Per-Views or exclusive ESPN+ broadcasts. Hosting watch parties or tailgate activities in your establishment can be a game-changer and draw in tons of new customers. Additionally, offering content from popular brands like UFC, ESPN+ for Business, DAZN Boxing and WWE, you can build a sense of community and establish your venue as the go-to spot for sports enthusiasts.
2. OFFER SPECIAL EVENT DEALS
3. PROMOTE YOUR ESTABLISHMENT ON SOCIAL MEDIA
Leveraging social media is a must for promoting your live sports content and engaging with customers. You should aim for consistency in your posts, ideally sharing at least one post per week. Focus on sharing high-quality photos that showcase the excitement of the sports events, delicious food and drinks, and the vibrant atmosphere of your establishment.
Especially for premium sports events like UFC Pay-Per-Views, using social media to create excitement and expand your reach is vital. Engaging with customers on social media can be a powerful tool to building a following and generating buzz around your live sports offerings.
4. ENGAGE WITH LOCAL AUDIENCES
Effective small business promotion involves engaging with your local community through hosting events, supporting charities, or sponsoring sports teams. Building a strong community presence will foster goodwill and word-of-mouth about your establishment.
Active community engagement instills a sense of belonging and loyalty in your patrons. By sponsoring local teams and collaborating with nearby businesses, you can introduce your establishment to new audiences and enable strong word-of-mouth promotion. This strategy not only helps to promote your events and deals, but it also turns casual visitors into loyal repeat customers.
FINDING YOUR TARGET AUDIENCE
- Combat Sports Fans: To attract combat sports enthusiasts, host live viewing parties for major fights and offer exclusive deals during these events.
- Niche Sports Fans: Tailor events and promotions to specific sports, offering themed nights and deals during major tournaments.
- General Sports Enthusiasts: Tailor events and promotions to specific sports like golf or soccer, offering themed nights and deals during major tournaments.