You’ve customized your Joe Hand Promotions content to fit your target audience, now what? As a sports bar manager / owner, you know that a winning game plan goes beyond serving great drinks and having big screens. In today’s digital era, harnessing the power of online marketing is crucial to attract more customers. With decades of experience partnering with establishments of all sizes, we know a thing or two about driving traffic to your business. Below are four effective digital marketing strategies to implement moving forward.
1. UPDATE GOOGLE MY BUSINESS REGULARLY TO INCREASE VISIBILITY
With a Google My Business listing, your sports bar becomes more visible to potential customers who are searching for local businesses on Google Search and Maps. GMB is a free tool provided by Google that empowers you to reach a wide audience without any additional expenses. You can also post real-time updates, such as upcoming live sporting events your bar will be featuring, watch parties, and promotions – keeping your local community informed and engaged.
2. LEVERAGE SOCIAL MEDIA TO REACH NEW AUDIENCES WHILE ENGAGING EXISTING CUSTOMERS
Social media is your ultimate teammate for increasing traffic. Photo and video sharing platforms, like Facebook and Instagram, are designed to elicit interest and a sense of urgency while serving as a digital form of word of mouth marketing. By posting appealing content of your food, drinks, atmosphere, and energy on event days, you are driving interest and generating awareness for free. Kick it up a notch and encourage fans to share their experiences using a branded hashtag, creating a community of loyal supporters and amplifying your sports bar’s reach.
3. BUILD AN EMAIL LIST & UTILIZE EMAIL MARKETING TO KEEP CUSTOMERS COMING BACK FOR MORE
Engage with your customers beyond the walls of your sports bar. By building an email list and sending out regular newsletters with updates on upcoming live sporting events and exclusive promotions, you are encouraging repeat business at no extra cost. Email marketing can also be a tool to provide exclusive offers and discounts, turning customers into loyal fans.
4. START A LOYALTY PROGRAM TO DEVELOP BRAND ADVOCACY
Loyalty programs have come a long way since the “buy 10, get one free” stamp card days. Digitizing loyalty programs can provide an easy and accessible way to keep customers feeling valued and appreciated while also creating incentive for customers to choose your small business over competitors, leading to increased customer retention.
Repeat customers tend to spend more over time. By offering rewards and incentives through a loyalty program, you can increase the average spend per customer, thus boosting the customer lifetime value for your small business. Additionally, a well-designed loyalty program can create positive word-of-mouth marketing, attracting new customers through referrals.
Taking it a step further, digital loyalty programs allow you to collect valuable customer data, such as purchase history and preferences. This data can provide insights into customer behavior, help tailor your offerings to better meet their needs, personalize marketing efforts and target specific offers to individual customers.
JOE HAND PROMOTIONS HAS YOU COVERED WITH DIGITAL MARKETING ASSETS
We provide you with all the marketing materials required to promote upcoming events so you can focus on what matters – increasing traffic and revenue. Leave the creative to us.
GET STARTED: LAUNCH A DIGITAL MARKETING CAMPAIGN TO INCREASE TRAFFIC TO YOUR SPORTS BAR
Embrace these four digital marketing strategies and watch your sports bar attract more sports enthusiasts to become the ultimate destination for live sports excitement!
ABOUT JOE HAND PROMOTIONS
We bring fan communities into bars, restaurants, casinos and cinemas for unforgettable viewing experiences. With our deep portfolio of live sports and entertainment content, we can amplify the experience you want to deliver your clientele. Our team will help you promote your content packages to new and existing patrons, with a focus on maximizing retention and driving your business forward. Turn viewers into advocates, and visitors into loyal customers.