The quintessential bar experience involves three things: tasty food, delicious drinks, and lively sporting events. Offering events from golf, soccer, tennis, college football, and more, ESPN+ For Business is a game-changing tool for bar owners. Build a loyal customer base, drive revenue, and increase foot traffic to your business when you partner with Joe Hand Promotions to receive an ESPN+ For Business commercial license. With hundreds of different events available, there is no shortage of premium sports content to show for your customers.
A Joe Hand Promotions partnership not only allows you to get the proper licensing for hundreds of ESPN+ For Business events without a hassle, but our team will also provide you with marketing materials and digital assets to promote your premium sports content. The process to start showing premium sports content in your bar can be completed in just four easy steps.
Step 1: Set Up Your Commercial License For Select ESPN+ for Business Content
With Joe Hand Promotions, businesses can seamlessly access ESPN+ For Business events without breaking the bank. Bar owners can reach out to one of our representatives to get more information on pricing, what sports content is available, and more. From there, start planning exclusive events to drive foot traffic and boost food and beverage sales.
Step 2: Start Planning Your Events
With ESPN+ For Business, bar and restaurant owners gain access to hundreds of exclusive sporting events to showcase in your establishment. Unlike many other sports programs, there is no seasonality to the ESPN+ For Business content. You can show new events all year round, even during traditionally slower business hours. By accessing the ESPN+ For Business event calendar, you can also plan out premium sporting events in advance and start promoting them to customers in person and online. This is a great way to unlock new revenue streams, boost foot traffic, and extend customer dwell times.
Additionally, selecting a few niche sporting events will help build a community of loyal sports fans that will return to your establishment week after week. You could turn your bar into the local go-to spot for golf fanatics, soccer fans, and more.
Step 3: Utilize Your Digital Marketing Toolkit
After deciding which events you’d like to focus on at your bar, it is time to start promoting the events to the public. Joe Hand Promotions will provide you with a digital marketing tool kit and other marketing materials to help you capture the attention of local customers. Not only will this help you get the word out about your events, but you’ll also be able to boost foot traffic from local sports fans.
In addition to digital marketing tools, businesses will also have an individualized marketing representative from Joe Hand Promotions who can inform you of best practices for hosting premium events and help with all of your marketing initiatives. Our team wants to ensure that your events are profitable and beneficial to your business.
Step 4: Host Engaging Fan Events At Your Establishment
After establishing a strong foundation through the partnership with Joe Hand Promotions and effective local marketing, businesses can embark on hosting top-tier sports events featuring content from ESPN+ For Business. Beyond showing the big game, the key to maximizing the impact of these events lies in creating an engaging fan environment. Consider incorporating elements such as trivia nights, private watch parties, pre-game specials, and more to enhance the overall experience, ensuring that these sporting events become thrilling and memorable occasions.
While the games themselves naturally generate revenue, business owners can elevate the experience and amplify their impact by curating an exciting and interactive atmosphere, providing patrons with an enjoyable and immersive setting. In essence, bar owners should aim to craft an experience that entices customers to return week after week.
About Joe Hand Promotions
We bring fan communities into bars, restaurants, casinos and cinemas for unforgettable viewing experiences. With our deep portfolio of live sports and entertainment content, we can amplify the experience you want to deliver your clientele. Our team will help you promote your premium sports content and special events to new and existing patrons, with a focus on maximizing retention and driving your business forward. Turn viewers into advocates, and visitors into loyal customers.