The Ultimate Guide On How to Legally Show Live Sports in Your Bar

Running a successful sports bar or restaurant involves more than just great food and a lively atmosphere. It’s about creating an experience for your patrons. Live sporting events bring an exciting environment that encourages customers to come back week after week for the game-day action.  

As bar owners, you know how valuable showing live sports programming can be for your business, but understanding sports broadcasting copyright laws is crucial to avoid costly legal issues. With our expertise, we will guide you through all you need to know about sports content rights, ensuring your bar or restaurant can provide premium sports content to your customers while maintaining legal compliance. 

Section 1: Piracy 101 for Establishments

For establishments looking to provide sports content for their patrons, a fundamental understanding of copyright law is imperative. The key takeaway is that as a commercial establishment, you can’t simply log into your personal streaming account or purchase a Pay-Per-View event as you would at home.

To ensure you’re showing sports content legally, commercial establishments must acquire the necessary permissions through authorized entities, like Joe Hand Promotions. Failing to obtain these permissions not only violates copyright protection measures, but can also result in significant legal consequences and costly fines. 

Section 2: How Pirating Live Sports Events Can Impact Your Business

Using your personal streaming accounts for live sports events may seem like a cost-saving measure for your bar or restaurant, but the repercussions for your business can be significant and detrimental.

• Legal Implications: Breaching copyright laws through the unauthorized broadcasting of content can expose commercial establishment owners to legal ramifications, resulting in costly legal expenses and even potential shutdown orders.
• Financial Ramifications: Fines associated with content piracy can significantly affect your financial standing. For commercial establishments, these fines can escalate to amounts exceeding $100,000.
• Social Ramifications: Pirated content is synonymous with subpar quality and unreliability. With low resolution, extended buffering periods, and sporadic interruptions, such content can frustrate customers and encourage them to seek alternative establishments for a more reliable and enjoyable experience.

With that said, relying on digital content piracy as a means of showing live sports events in your bar or restaurant might appear as a way to cut costs, but the severe consequences pose an even bigger threat to your establishment’s success.

Section 3: The Legal Benefits of Partnering With Joe Hand Promotions

Partnering with Joe Hand Promotions means staying on the right side of sports broadcasting copyright laws and ensuring a hassle-free, exciting experience for your loyal customers. At Joe Hand Promotions, we’re known for our connections with top premium sports organizations, including UFC, ESPN+, Premier Boxing Champions, WWE, AEW, and DAZN Boxing. Also, by partnering with us you can experience benefits like: 

• Increased Foot Traffic: Attract new audiences and drive foot traffic to your establishment when you offer an exclusive and unparalleled sports viewing experience.
• Increased Dwell Times: Patrons are likely to arrive before the event starts and stay after it ends, extending their dwell times and contributing to increased sales during sporting events.
• Successfully Marketing Your Events: The Joe Hand Promotions team provides valuable support by offering marketing materials and strategies, helping you effectively promote your events and attract new customers to your sports bar or restaurant.

With these benefits, not only do you secure a legal and reputable sports content solution, but you also enhance the overall experience for your customers and solidify your establishment as a go-to destination for premium sports entertainment.

Start your partnership today and see how premium sports content can transform your establishment into the local hub for sports fans. Contact our team at support@joehandpromotions.com or give us a call at 1-800-557-4263.

Section 4: How to Report Piracy

At Joe Hand Promotions, we take piracy seriously and are committed to protecting the rights of our partners and customers. If you suspect or have witnessed unauthorized streaming or broadcasting of sports events, we encourage you to report it. By taking action against piracy, you help maintain the integrity of live sports broadcasting and support establishments that follow legal guidelines. To report piracy, please visit Joe Hand Promotions and provide the necessary details. Your cooperation helps ensure that all sports fans can enjoy high-quality, legally sourced content.