Spring is here, and just like the changing seasons, it’s the perfect time for your bar or restaurant to turn over a new leaf—one that’s packed with action! Live sports aren’t just a momentary win; they’re a long-term play for customer loyalty, higher foot traffic, and increased revenue. By jumping in now, you’re setting yourself up to be the go-to spot for sports fans year-round.
The Long Game: Why it’s Important to Start Now
The best sports bars don’t just appear overnight, they build their reputation over time. By showing live sports consistently, you’re creating a destination where fans know they can count on you for every big matchup or game. Here’s how making the move this spring pays off in the long run:
- Spring: Get started with UFC Pay-Per-Views, ESPN+ for Business, or even AEW events, like AEW: Double or Nothing coming up on May 25th. Build up your sports crowd with the help of our marketing materials and soon enough word of mouth from sports fans will be working in your favor!
- Summer: Your early sports fans turn into regulars. They know where to go for every fight night or international soccer showdown. You’re starting to become a part of their routine.
- Fall: College football season kicks in, and by now, your venue is a well-known hub for sports lovers. New customers discover your spot through existing fans, growing your loyal customer base.
- Winter: College basketball and NHL action heat up just as the temps cool down. With both back on ESPN+ for Business, your establishment stays top of mind for fans looking to catch every buzzer-beater and breakaway. You’re continuously keeping the momentum of live sports going and the crowds coming time after time.
- Year-Round Success: Now, you’re a staple in the sports community. Customers return again and again because they know your bar delivers the best sports experience.
It’s simple—fans stay longer, spend more, and keep coming back when they know they can count on your establishment to deliver high-quality sports entertainment. According to a recent study conducted with Technomic, 3 out of 5 customers are more likely to try new bars or restaurants when they are showing premium sporting events. Of those customers, 87% are likely to stay longer when their favorite event is shown. So, whether it’s UFC Fight Nights, boxing pay-per-views, LaLiga matchups, or college football games, giving customers a place to catch all the action creates a loyal audience that keeps your business thriving time and time again.
Let’s Get You in the Live Sports Content Game
Joe Hand Promotions makes it easy to get started. With access to premium live sports, we’ll help you bring in the crowd and turn your establishment into the ultimate destination for sports fans. Spring into action today, and by the time the next big season rolls around, your bar will be the place to be! Contact us at 1-800-557-4263 to speak directly with a sales representative to get started!